We’re pretty sure you know Groupon. Have you considered using this channel? Today analysts predicted the giant coupon company will report $2.63 billion annually in sales, a drop of nearly 10 percent. Their U.S. coupon business is shrinking quickly, down 17 percent in the last quarter. Despite these results, Groupon has expanded from discount coupons to linked credit-card […]
To Groupon or Not to Groupon Read More »
How do you know which brands to trust? Consumers are faced with responding to brands on a daily basis. The next time you watch TV, whether live or on demand, try counting the barrage of commercials and brand mentions. While you watch, also notice how many businesses offer some kind of guarantee. It’s far less
Offering Trust, Through A Guarantee Read More »
Some 80 percent of consumers are more likely to do business with a company that offers personalized experiences. You may have missed how personalization impacts sales! Businesses should expect consumers who find personalization “very appealing” to be their best customers by far. Plus consumers who rate businesses as doing “very well” on personalization will shop there
Personalized Marketing Is Possible Read More »
Too many companies put too little effort into something that truly matters to their consumers. Did you know brands lost a heaping $75 billion to their competitors last year, due to poor customer experiences? Even worse, that’s a 20 percent increase from the year before. In this tech-driven age, many businesses have chosen efficiency over sentiment. They
Let the “Human Touch” in Your Customer Service Die Off Read More »
Have you heard of unboxing videos? They feature people excitedly opening and then reviewing, showing or using products. Videos of product reveals seem genuine coming from users, who naturally spread awareness about brands and their newest offerings. Few product users are as popular as DewPieDew, who plays video games and attracts 80+ million YouTube channel
Unboxing Your Influencers Read More »
Amazon is the most trusted company. Facebook is the least trusted company. In a recent survey, some 27 percent of Americans said they trusted Amazon the most and 40 percent trusted Facebook the least with their personal information. On the flip side, 3.8 percent trusted Facebook the most and 7.7 percent trusted Amazon the least.
Trust Winners and Losers Read More »
While everyone seems to have a personal definition of success, we all can agree that success takes confidence. Meet Bruce Worrall, CEO of IntellaSphere, as he shares the purpose and passion driving IntellaSphere since it launched four years ago, and how the business is doing today. It’s a probing interview with Nathan Latka. Comfort vs. Confidence If
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Businesses owners should keep up with e-commerce insights. Whether you sell online or simply engage there with prospects and customers, we want to share news which affects us all. Americans spent nearly four trillion dollars on retail sales last year, with 87 percent in stores and 13 percent online. Overall U.S. retail sales grew some 5.3
How Is E-Commerce Really Doing? Read More »
Coffee brands teach us what to do and what not to do. Whether you buy coffee and make it at home, hang out at your local shop, or visit a drive-though kiosk, all these experiences are instructive. With varying degrees of success, coffee-related businesses compete tirelessly to keep customers. 1. Seek higher grounds “Every pound
What Coffee Brands Teach Us Read More »
If someone asked what you do on a regular basis to keep customers happy and engaged with your business, would you have a ready response? A New Era We are reaching a new era in marketing, where customer loyalty may no longer rely on who is offering the largest or the most frequent promotions. Instead,
The Key to Consumers, Loyal Hearts Read More »
