Often the biggest spending brands lead the way, and we enjoy watching Super Bowl commercials as much as anyone. Yet it’s possible for local businesses to win the hearts and minds of their target consumers, without spending $5 million for 30 seconds of airtime. Your Brand Presence Small business owners “pay to play” through the […]
Brand Affinity for Main Street Read More »
Ignoring the Amazon train may soon be a thing of the past, as many small business owners are beginning to realize that joining Amazon actually helps rather than hurts them. The ubiquitous, always accessible one-stop shop has gained the trust and loyalty of online shoppers worldwide. Are small businesses supposed to compete or cooperate with the behemoth?
Reasons to Hop On the Amazon Train Read More »
It’s no secret that throwing events is a great way for your business to engage with the community. It’s been a popular tactic since the dawn of time. A successful event should increase your brand awareness and strengthen your customers’ loyalty. In turn, you’ll earn positive word-of-mouth from followers and fans who love your brand!
Become an Event Engagement Expert Read More »
We’re pretty sure you missed this appalling news, from one week ago. Phantom 4-Star reviews have appeared on local Google business listings, reports one sleuth in Sterling Sky’s Local Search Forum. While your business didn’t get spammed, 37 unlucky owners received early holiday gifts of 64,000 fake reviews. Our concern is how Google will pre-empt
Hey Google, Prevent Business Review Spam Read More »
Businesses still pay for their Facebook presence. Like all social media, Facebook was created to help those in the modern world stay connected. Yet many businesses are stuck in the past when using Facebook and communicating with their target audiences. When you think about using Facebook to engage with followers, do you start seeing dollar
Psst, Facebook Groups for You Read More »
It’s all too easy to slip into bad marketing habits, sometimes without even noticing. When content marketing, every marketer is at risk of falling into old, repetitive patterns rather than continuously evolving with their audience. Ask yourself if you have ever, or how regularly, you fall victim to these common marketing no-no’s: Winging your publishing
Content Marketing No-No’s Read More »
Facebook and Twitter are two of the least popular social apps among teenagers. You may have already known this. But can you guess which is the most popular? Take a look below at a chart from the Fall 2018 Piper Jaffary Taking Stock with Teens Survey, which tells you that the answer is Snapchat. Some
The Answer is Snapchat Read More »
Black Friday 2018 means big business. Check out these statistics on how much and where consumers spent the most on the biggest shopping day of the year. Here’s a breakdown of how much and where consumers did the majority of their shopping: • Consumers spent $6.2 billion on Black Friday this year. • Total revenue spent on
Black Friday, the Most Wonderful Time of the Year Read More »
Business in the twenty-first century has evolved the point where there are a wide array of marketing tools to grow your business. It is important for the success of any company to utilize the latest marketing tools to their fullest potential. One tool that businesses use has grown to depend on over the years is
The What’s and Why’s of Facebook Advertising Read More »
In the Digital Age, it’s easy to be perplexed by the ever-growing array of digital marketing channels and mechanisms. There’s social media marketing, content marketing, online promotions, reputation monitoring, reputation building using customer reviews, lead generation and prospect pipeline management, email marketing, SMS/text marketing, analytics and reporting, and more. To exacerbate the situation, there no
The Importance of Integrated Marketing in the Digital Age Read More »
