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It was just a little over a decade ago that the average small business owner was grappling with the idea of having a functioning website. Today, that same individual must now focus on a much wider array of digital marketing tools, including social media and blogging. Understanding the New Rules The simple fact is that […]

A truism: To remain operational, most businesses need to not only meet the needs of existing customers but also attract new ones. To do this, you need to market. Small business marketing today is much different. Now, your focus should not just be on sales and promotions, but on building a brand, creating a social following, and

It is a truism in the Internet age that a website unseen by online users might as well not exist. Likewise, a business that has no website at all, will face continued challenges gaining clientele, as consumers increasingly use online searches to find whom to patronize. So, what can be done? Well, Google, the Internet

Permission marketing is an important style of selling products and services. This type of marketing is like attracting bees to honey, as a small business owner you are being respectful of potential customers, and regular customers by simply asking for their permission to send them (email) promotional material and or information about the products. Customers

Video marketing is the best way for small businesses to attract new customers, and make money online and offline if you own a brick and mortar store. When a small business uses a video to market their product(s) they are more likely to get noticed. People love videos, it gives potential customers the opportunity to

Starting and running a successful small business is not an easy chore. It takes a lot of determination and desire to keep on trekking and trying new marketing strategies. These nine tips will help you get started. Promote Current Events and Trends – This lets your customers know you have more interests than your small

In the United States owning a small business is the American dream. The Small Business Associates has some great tips to help you achieve your dream of owning a small business. Small business owners often do not place their business where it should be nor do they use the Internet as successfully as they could.

Social media has been popular for a decade, but it really exploded over the last several years. Here’s an idea of how important social media really is: Facebook has almost 1.2 billion active users every month. 20% of young adults use Twitter every single day. 72% of adults use at least one social network site.

You may be browsing your Facebook news feed or reading something online and see memes that make you smile. Sometimes, these are silly. In other cases, they make an impression. Memes are more than just simple jokes. In many cases, in fact, big businesses are using them not just to put a smile on your

Small to medium-sized businesses, or SMB’s, can profit from using social media marketing tools. SMM tools enable businesses to reach millions of people every day. SMM provides almost unlimited advertising opportunities for small businesses that have a limited amount of money for marketing. Using readily available SMM tools, small to medium-sized businesses can reach a