For online marketing efforts that stand out, move beyond social media. Take a look at these seven tips for effective online marketing which cover building an unforgettable brand, setting goals, creating appealing content and keeping your message simple. If you’re using Facebook, Twitter and other social media outlets as your primary online marketing focus these […]
7 online marketing tips that go beyond Twitter & Facebook Read More »
Have you walked into a local McDonald’s lately? In the last month or so I’ve walked into a local McDonalds a few times – hey, don’t judge me. What I’ve been struck by is how few customers were eating at the venerable kingpin of the fast food industry. While a quick visit to any Starbucks
Staying in Sync with Changing Market Trends Read More »
What would you do if you knew Facebook Ads could take a $1,000 investment, and turn it into new purchasing clients with a $10,000 or 10x return? There are a vast number of stories regarding the advantages and benefits companies experience from using Facebook Ads as a media option, and as a community builder. Where
The Evolution of Facebook and its Implications on Marketing Your Business Read More »
Lead generation is the foundation of every successful business. While generating quality leads – contact information for people who are likely to buy your product – can seem overwhelming and impossible to master, the process of lead generation is simple when taken one step at a time. Start from the Top If lead generation has
The Science of Lead Generation Read More »
There is a lot of discussion these days among marketers about building a recognizable brand. Customers come to associate this name, logo or quality that with the person or company. The ultimate hope is that the brand will evoke a positive image, leading people to read a blog, visit a website, place an order or
Reputation Building vs. Reputation Monitoring Read More »
Small and medium sized businesses (SMBs) often struggle when it comes to marketing. Depending on the situation you may feel that you lack the budget or the time to engage in a full-on marketing campaign. The truth is that you can’t afford not to take marketing seriously. In fact, the sooner you begin following these
Marketing Tips to Make Your SMB Grow Read More »
There is a lot of discussion these days among marketers about building a recognizable brand. Customers come to associate your brand name, logo and messaging, with a person or company. The ultimate hope is that the brand will evoke a positive image, leading people to read a blog, visit a website, place an order or make a recommendation to
Building and Keeping a Good Reputation is Crucial in the Social Media Age Read More »
Contrary to popular belief, search engine optimization (SEO) has been around for far longer than just a few years, or even a decade. You may be questioning: what is SEO? SEO originated in the 1990s and has since become a process that connects hundreds of millions of Internet users to the resources that they need. Here
The Evolution of SEO Read More »
Once you have defined your competition, make a list of all the things you do differently and better for your target customers. For example: Are you products better in some way — more natural, stronger, less expensive? Are they made from better materials? Do you have products or services that the competition doesn’t offer? Are your
Once you have crystallized your business vision, all businesses need to thoroughly understand who is your target customer? In essence, who does your business serve? The more you know about your target customer the better. Are your target customers, upscale, middle or lower income? Are you focused on certain ethnic groups? A particular gender or age group? A specific geographic
SMB Marketing Smarts 101 Series: Step 2 – Understanding your target customer Read More »
