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Feeling overwhelmed by the ever growing variety of marketing mechanisms, technologies and customer touch points? If so, you’re not alone! Frankly, many small and mid-size businesses are struggling with how to more effectively market their business given the plethora of marketing channels. Most small businesses need help in the following areas: Understanding how to best

Bloomberg news broke the story that Google was using a new system called RankBrain, to help with search engine queries. RankBrain is a machine learning artificial intelligence that can help process searches within their set of algorithms. Specifically, it seems that the AI uses pattern recognition to help decipher the millions of searches that “confuse” the

Facebook, Twitter, LinkedIn, YouTube, Pinterest, Instagram, Tumblr — the world of social media offers all sorts of options for “staying in touch.” From a business perspective, however, the way you use social media can be vitally important to your success. There’s a very important difference between marketing and building a relationship; most social media furthers

Don’t have time for social media? Do you think your company can avoid it? Large corporations are investing millions of dollars, often most of their marketing budget, on social media because it works. Effectively utilizing social media can transform your business, aid in expanding it, and even help you to save money on your marketing

Mark the summer of 2015 on your calendar as a first–there were more Google searches performed on mobile devices during June, July and August than there were Google searches on desktop computers. The fact that Google receives over 100 billion search queries every month makes this milestone even more critical to websites using SEO techniques.

Social media marketing has become a necessity, not a luxury. Here are seven tips to cost-effectively increase your business promotional efforts through social media. 1. Use Social Media to Sell, Not Just to Advertise. Social media gives your sales team the ability to connect with customers alongside the customer acquisition and brand positioning phase of

Small businesses have better access to their social media followers and customers than ever. Facebook tools for SMB’s can be incredibly helpful, resourceful, and easy to use to improve advertising power. The social media giant just unleashed a number of additional tools that can help small business owners to improve their Facebook effectiveness. The social media

It was just a little over a decade ago that the average small business owner was grappling with the idea of having a functioning website. Today, that same individual must now focus on a much wider array of digital marketing tools, including social media and blogging. Understanding the New Rules The simple fact is that

A truism: To remain operational, most businesses need to not only meet the needs of existing customers but also attract new ones. To do this, you need to market. Small business marketing today is much different. Now, your focus should not just be on sales and promotions, but on building a brand, creating a social following, and