Blog

Lead generation is the foundation of every successful business. While generating quality leads – contact information for people who are likely to buy your product – can seem overwhelming and impossible to master, the process of lead generation is simple when taken one step at a time. Start from the Top If lead generation has

There is a lot of discussion these days among marketers about building a recognizable brand. Customers come to associate this name, logo or quality that with the person or company. The ultimate hope is that the brand will evoke a positive image, leading people to read a blog, visit a website, place an order or

Small and medium sized businesses (SMBs) often struggle when it comes to marketing. Depending on the situation you may feel that you lack the budget or the time to engage in a full-on marketing campaign. The truth is that you can’t afford not to take marketing seriously. In fact, the sooner you begin following these

There is a lot of discussion these days among marketers about building a recognizable brand. Customers come to associate your brand name, logo and messaging, with a person or company. The ultimate hope is that the brand will evoke a positive image, leading people to read a blog, visit a website, place an order or make a recommendation to

Contrary to popular belief, search engine optimization (SEO) has been around for far longer than just a few years, or even a decade. You may be questioning: what is SEO? SEO originated in the 1990s and has since become a process that connects hundreds of millions of Internet users to the resources that they need. Here

Once you have defined your competition, make a list of all the things you do differently and better for your target customers. For example: Are you products better in some way — more natural, stronger, less expensive? Are they made from better materials?  Do you have products or services that the competition doesn’t offer? Are your

Once you have crystallized your business vision, all businesses need to thoroughly understand who is your target customer?  In essence, who does your business serve? The more you know about your target customer the better.  Are your target customers, upscale, middle or lower income?  Are you focused on certain ethnic groups? A particular gender or age group?  A specific geographic

Success is the combination of numerous elements coming together. One of the most important factors in a company’s success is having a clear vision of where your business is headed and how it will compete and win in your chosen marketplace. Successful companies don’t just “luck out”, they have a vision for success.  Just think

While typically companies often start with Facebook and Twitter, there are a number of Social Media Networks used for online marketing. Below is a quick summary of some of the key social media networks utilized for social media marketing, and how they tend to be used. Facebook – Facebook is the largest and most well-known