It’s no secret that throwing events is a great way for your business to engage with the community. It’s been a popular tactic since the dawn of time. A successful event should increase your brand awareness and strengthen your customers’ loyalty. In turn, you’ll earn positive word-of-mouth from followers and fans who love your brand! […]
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We’re pretty sure you missed this appalling news, from one week ago. Phantom 4-Star reviews have appeared on local Google business listings, reports one sleuth in Sterling Sky’s Local Search Forum. While your business didn’t get spammed, 37 unlucky owners received early holiday gifts of 64,000 fake reviews. Our concern is how Google will pre-empt
Hey Google, Prevent Business Review Spam Read More »
Businesses still pay for their Facebook presence. Like all social media, Facebook was created to help those in the modern world stay connected. Yet many businesses are stuck in the past when using Facebook and communicating with their target audiences. When you think about using Facebook to engage with followers, do you start seeing dollar
Psst, Facebook Groups for You Read More »
It’s all too easy to slip into bad marketing habits, sometimes without even noticing. When content marketing, every marketer is at risk of falling into old, repetitive patterns rather than continuously evolving with their audience. Ask yourself if you have ever, or how regularly, you fall victim to these common marketing no-no’s: Winging your publishing
Content Marketing No-No’s Read More »
Facebook and Twitter are two of the least popular social apps among teenagers. You may have already known this. But can you guess which is the most popular? Take a look below at a chart from the Fall 2018 Piper Jaffary Taking Stock with Teens Survey, which tells you that the answer is Snapchat. Some
The Answer is Snapchat Read More »
Black Friday 2018 means big business. Check out these statistics on how much and where consumers spent the most on the biggest shopping day of the year. Here’s a breakdown of how much and where consumers did the majority of their shopping: • Consumers spent $6.2 billion on Black Friday this year. • Total revenue spent on
Black Friday, the Most Wonderful Time of the Year Read More »
Business in the twenty-first century has evolved the point where there are a wide array of marketing tools to grow your business. It is important for the success of any company to utilize the latest marketing tools to their fullest potential. One tool that businesses use has grown to depend on over the years is
The What’s and Why’s of Facebook Advertising Read More »
In the Digital Age, it’s easy to be perplexed by the ever-growing array of digital marketing channels and mechanisms. There’s social media marketing, content marketing, online promotions, reputation monitoring, reputation building using customer reviews, lead generation and prospect pipeline management, email marketing, SMS/text marketing, analytics and reporting, and more. To exacerbate the situation, there no
The Importance of Integrated Marketing in the Digital Age Read More »
When it comes to Search Engine Results Optimization (SEO) for your healthcare practice, change is the only constant. Working with SEO is challenging per se, but especially so in the healthcare industry. As a medical practitioner, you cannot afford to ignore SEO as part of your overall set of digital marketing activities. Today, about 58%
Why SEARCH and SEO are even more important to Healthcare Providers in 2018 Read More »
There are plenty of new trends in every area of digital marketing, and Search Engine Optimization (SEO) is no exception. If you’re not effectively leveraging SEO for your business, you’re missing out on a great opportunity to cost-effectively grow your business. There are some tried and true SEO methods (content marketing), as well as several
SEO Trends That Influence Your Search Ranking Read More »
