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If you are a doctor, dentist, or other healthcare professional, you’ve probably heard about Search Engine Optimization (SEO). You’ve also heard that it can help you in your healthcare practice. However, you may not know the nitty-gritty of SEO and exactly how it can increase your visibility with your patients and prospective patients, as well […]

If you are like most of my colleagues in medicine and dentistry, you are not aware of your Google My Business page. Here’s a fact. Google loves to promote Google products, meaning, when patients use search terms on a “Google Search”, providers that have taken the time to enrich themselves on a ‘Google My Business”

You may have heard about marketing automation or that it is a solution to all of your marketing problems. But do you know what automation is and how can it help your healthcare practice? Let me give you a review of some of the basics on this emerging topic… Put simply, Marketing Automation is that

I often hear friends and colleagues tell me they know that marketing is important to their dental practice, but they do not know how to start. Most do understand that the continued health of a medical practice depends on attracting new patients over a prolonged period of time. Many even rely on word-of-mouth from existing

If you are a healthcare professional with a healthcare practice or business, you probably have your own Facebook page. What you may not know? Your Facebook page represents a unique marketing and advertising opportunity. What’s more, it’s important to spend an optimum amount of money to raise awareness of your practice through your Facebook page.

Whether you are a small healthcare practice or a large hospital, chances are, you’ve noticed the power of social media. And social media has the ability to transform your medical or dental practice in ways you can never imagine. Healthcare social media can help create and execute a successful marketing campaign that can create a

I am often intrigued when a colleague searches their medical or dental practice name and is confused when it does not appear on the first page of a Google search, yet they do no SEO. What you need to realize is that Google is not the Internet. So, if your website does not show up

I talk with many of my colleagues that know they need to enter the digital realm of marketing their practice with social media and SEO. Most use a spouse or friend to help with intermittent Facebook posts and some even utilize patient surveys. Few understand how to harness multiple channels of a comprehensive marketing plan

Search Engine Optimization (SEO) is more than just a buzzword these days. Increasingly, companies are not only using SEO as a tool, but are also conducting SEO audits to discern whether and where they can improve their overall website strategy. This applies to websites for doctors, dentists, chiropractors, and veterinarians as well! But what is

If you own a medical, dental, chiropractic, or veterinary practice, you may have underestimated the power of online business reviews. If you are a patient, you may not be comfortable using the myriad mobile apps out there, that can help you write a stellar review for your doctor or dentist. This makes giving and receiving