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Explaining SEO Strategies to Achieve Better Google Rank for your Healthcare Website

SEO seems to be a term that is frequently used but little understood among my medical/dental colleagues. So, let me discuss this in some easy to understand terms. Search Engine Optimization is a process which helps your website’s visibility in the digital world. But with so many websites out there competing to be shown first

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Reputation Building and Reputation Monitoring in the Digital Age

Today, companies need to respond to their customers 24×7. There is no such thing as downtime, particularly when it comes to your company’s reputation. In this fast-paced digital world, there is no longer time to prepare a communication plan once a crisis or an issue of any magnitude hits. Proactive reputation management should be the

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The Importance of Integrated Marketing for HealthCare Providers

In the Digital Age, it’s easy to be confused by the ever growing array of digital marketing channels. With social media marketing, content marketing, online promotions, use of customer reviews for reputation building, email & text marketing, analytics, and more, many providers are overwhelmed with the selection. To exacerbate the situation, there is no shortage

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Latest Trends in Medical, Dental and Healthcare Websites

If you are a doctor, dentist, or other healthcare professional, you have probably encountered patients who have visited your website before coming to you for a consultation. The numbers speak for themselves…87% of American adults use the Internet and about 72% have searched the Internet for health-related information. Your healthcare website is your most important

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How to Effectively Leverage Marketing Analytics and Reporting to Grow Your Business

Data and analytics are not just for big businesses. In the Digital Age, even small and medium-size businesses (SMBs) need to effectively track and monitor their marketing performance, and leverage analytics and reporting to grow their business. In the past, marketing performance data had to be manually plugged into spreadsheets, business data analysts hired, custom

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