For those of us that have been in practice for a while, we understand first-hand the pain of poor online reviews like Yelp, Google Reviews, or HealthGrades. When I speak with my friends, colleagues, and clients about their experience with negative reviews, not once have I had someone not admit fear or frustration from their […]
Strategies to Respond to a Negative Online Review for Healthcare Providers Read More »
If you have a website for your company, it’s your single most important property. You may be proud of your website and probably rely on it to increase your conversion rate. But do you know that the right web design is imperative in increasing conversions? Or that the right web design can significantly convert prospective
6 Modern Web Design Trends To Increase Conversions Read More »
Halloween is almost upon us. Businesses all over the United States are coming up with marketing tips and tricks to make the most of this festival. If you are a doctor or dentist with a busy medical practice, you may not have thought about the unique and different ways you can market your practice during
Halloween marketing tips and tricks for your medical practice Read More »
If you’ve set up a start-up, you’ve probably faced several challenges. Some of these might be raising capital, hiring the right people, garnering long-term clients, promoting your business, and so on. However, one of the things you may not have thought about initially, is how to use content marketing for the success of your start-up.
Content Marketing Tips That Lead to Start-Up Success Read More »
If you’re a doctor or dentist you may have wondered whether patient testimonials and online reviews are important to your practice. A recent poll showed that 92% of potential patients read online reviews of their healthcare provider prior to making an appointment and 67% state that they are influenced by these reviews. Clearly there are
You’ve been there…your website is your prime piece of virtual property, but you’re not exactly converting your web traffic into sales. You’re wondering where you’re going wrong and what you can do to ensure that visitors to your website do what you want them to do, which is subscribe to your newsletter or buy your
How to Convert Web Traffic into Sales Read More »
If you are a healthcare professional, you may not think adding a blog to your practice is a priority. You may also be a bit behind the curve when it comes to marketing your practice. Here I will explain why it is important to consider joining others across the digital world by adding Blog articles
Even Healthcare Providers Should Add Blogs To Their Websites Read More »
If you’re a small business owner or early stage company, budgeting for digital marketing activities may seem superfluous at first. You may wonder whether the money you’ll spend on marketing can be better used for something else. You might wonder whether it’s possible to effectively measure your digital marketing activities. You also probably wonder whether
Important Digital Marketing Metrics For Small Business Owners Read More »
If you’re a doctor, dentist, or other healthcare professional, you may believe that all you need are top-notch medical skills and solid academic credentials to popularize your practice. In fact, you may think that marketing your practice is unnecessary. However marketing your business and building your “brand” is essential to the success of your healthcare
The importance of Content Marketing for growing your Healthcare Practice Read More »
You’ve probably heard the phrase, Integrated Marketing (IM). You’ve probably heard that it is one of the most effective marketing and branding strategies for businesses. You’ve probably wanted to know how you can use it to promote and grow your business. That’s great, but what exactly is IM? Well, according to the American Association of
5 Ways By Which Integrated Marketing Can Grow Your Business Read More »
