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If you’re a small business owner, you’ve probably pondered what you should be doing to effectively market your business in today’s Digital Age. You’ve probably already created a website, written blogs and effectively leveraged social media. If you haven’t, you should… Now that you’ve done all of these things, you’re asking yourself…So, what’s next? Well, […]

If you’re a small business owner, you may think that funding and product development should take precedence over the branding of your business. That, however, is a mistake. And it could be a huge and costly one. In this article we talk about why you MUST treat your business as your brand. Here goes… Put

Today, if you’re a business dealing in anything, anywhere, the experience you provide your customers is not just one of the important things you do, it’s probably the most important thing. Customer experience that draws and keeps visitors to your website, engages them on your social media platforms, or then, drives them to access your

Everybody’s talking about it these days. It’s become much more than just a buzzword. It’s now part of our daily lingo. It’s called Content Marketing. If you’re not exactly sure what that is, welcome to the real world…So, what exactly is Content Marketing? Well, a definition by the Content Marketing Institute, states that “Content Marketing

As they say in advertising, image is destiny. What they don’t say as often, is that your ad copy can drive action. What this means simply, is that the right ad copy can influence consumers to perform the action that you want. It could be website sales, subscription to your newsletter, or then, visits to

It’s Pokémon GO time. I was taking a break from doing some late night work and going to the grocery store at 11:30 this evening, when I saw a group of about 15 or 20 teenagers on both sides of the street hanging out at the corner playing the new Pokémon GO game — on

Apple, Domino’s Pizza and Ikea have done it. Companies ranging from entertainment to computers have done it. Brands have been built and lost doing it. So, what are we talking about? Why, Integrated Marketing, of course! Lest the words “integrated marketing” seem a handful, let’s define what this really means in today’s business world. Integrated

Social media is the name of the new marketing juggernaut that is a product of the interconnected modern world. We are now constantly connected as ‘netizens’ of a world where even a sneeze does not go unnoticed. Naturally, businesses these days have realized that social media sites are important platforms to market their products and