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Data and analytics are not just for big businesses. In the Digital Age, even small and medium-size businesses (SMBs) need to effectively track and monitor their marketing performance, and leverage analytics and reporting to grow their business. In the past, marketing performance data had to be manually plugged into spreadsheets, business data analysts hired, custom […]

If you have a website for your company, it’s your single most important property. You may be proud of your website and probably rely on it to increase your conversion rate. But do you know that the right web design is imperative in increasing conversions? Or that the right web design can significantly convert prospective

If you’ve set up a start-up, you’ve probably faced several challenges. Some of these might be raising capital, hiring the right people, garnering long-term clients, promoting your business, and so on. However, one of the things you may not have thought about initially, is how to use content marketing for the success of your start-up.

You’ve been there…your website is your prime piece of virtual property, but you’re not exactly converting your web traffic into sales. You’re wondering where you’re going wrong and what you can do to ensure that visitors to your website do what you want them to do, which is subscribe to your newsletter or buy your

If you’re a small business owner or early stage company, budgeting for digital marketing activities may seem superfluous at first. You may wonder whether the money you’ll spend on marketing can be better used for something else. You might wonder whether it’s possible to effectively measure your digital marketing activities. You also probably wonder whether

You’ve probably heard the phrase, Integrated Marketing (IM). You’ve probably heard that it is one of the most effective marketing and branding strategies for businesses. You’ve probably wanted to know how you can use it to promote and grow your business. That’s great, but what exactly is IM? Well, according to the American Association of

If you’re a small business owner, you’ve probably pondered what you should be doing to effectively market your business in today’s Digital Age. You’ve probably already created a website, written blogs and effectively leveraged social media. If you haven’t, you should… Now that you’ve done all of these things, you’re asking yourself…So, what’s next? Well,

If you’re a small business owner, you may think that funding and product development should take precedence over the branding of your business. That, however, is a mistake. And it could be a huge and costly one. In this article we talk about why you MUST treat your business as your brand. Here goes… Put

Today, if you’re a business dealing in anything, anywhere, the experience you provide your customers is not just one of the important things you do, it’s probably the most important thing. Customer experience that draws and keeps visitors to your website, engages them on your social media platforms, or then, drives them to access your

Everybody’s talking about it these days. It’s become much more than just a buzzword. It’s now part of our daily lingo. It’s called Content Marketing. If you’re not exactly sure what that is, welcome to the real world…So, what exactly is Content Marketing? Well, a definition by the Content Marketing Institute, states that “Content Marketing