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As they say in advertising, image is destiny. What they don’t say as often, is that your ad copy can drive action. What this means simply, is that the right ad copy can influence consumers to perform the action that you want. It could be website sales, subscription to your newsletter, or then, visits to […]

It’s Pokémon GO time. I was taking a break from doing some late night work and going to the grocery store at 11:30 this evening, when I saw a group of about 15 or 20 teenagers on both sides of the street hanging out at the corner playing the new Pokémon GO game — on

Apple, Domino’s Pizza and Ikea have done it. Companies ranging from entertainment to computers have done it. Brands have been built and lost doing it. So, what are we talking about? Why, Integrated Marketing, of course! Lest the words “integrated marketing” seem a handful, let’s define what this really means in today’s business world. Integrated

Social media is the name of the new marketing juggernaut that is a product of the interconnected modern world. We are now constantly connected as ‘netizens’ of a world where even a sneeze does not go unnoticed. Naturally, businesses these days have realized that social media sites are important platforms to market their products and

Feeling overwhelmed by the ever growing variety of marketing mechanisms, technologies and customer touch points? If so, you’re not alone! Frankly, many small and mid-size businesses are struggling with how to more effectively market their business given the plethora of marketing channels. Most small businesses need help in the following areas: Understanding how to best

Bloomberg news broke the story that Google was using a new system called RankBrain, to help with search engine queries. RankBrain is a machine learning artificial intelligence that can help process searches within their set of algorithms. Specifically, it seems that the AI uses pattern recognition to help decipher the millions of searches that “confuse” the

Facebook, Twitter, LinkedIn, YouTube, Pinterest, Instagram, Tumblr — the world of social media offers all sorts of options for “staying in touch.” From a business perspective, however, the way you use social media can be vitally important to your success. There’s a very important difference between marketing and building a relationship; most social media furthers

Don’t have time for social media? Do you think your company can avoid it? Large corporations are investing millions of dollars, often most of their marketing budget, on social media because it works. Effectively utilizing social media can transform your business, aid in expanding it, and even help you to save money on your marketing

Mark the summer of 2015 on your calendar as a first–there were more Google searches performed on mobile devices during June, July and August than there were Google searches on desktop computers. The fact that Google receives over 100 billion search queries every month makes this milestone even more critical to websites using SEO techniques.

Social media marketing has become a necessity, not a luxury. Here are seven tips to cost-effectively increase your business promotional efforts through social media. 1. Use Social Media to Sell, Not Just to Advertise. Social media gives your sales team the ability to connect with customers alongside the customer acquisition and brand positioning phase of