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Once you have crystallized your business vision, all businesses need to thoroughly understand who is your target customer?  In essence, who does your business serve? The more you know about your target customer the better.  Are your target customers, upscale, middle or lower income?  Are you focused on certain ethnic groups? A particular gender or age group?  A specific geographic […]

Success is the combination of numerous elements coming together. One of the most important factors in a company’s success is having a clear vision of where your business is headed and how it will compete and win in your chosen marketplace. Successful companies don’t just “luck out”, they have a vision for success.  Just think

While typically companies often start with Facebook and Twitter, there are a number of Social Media Networks used for online marketing. Below is a quick summary of some of the key social media networks utilized for social media marketing, and how they tend to be used. Facebook – Facebook is the largest and most well-known

Social media marketing refers to the process of growing your business by increasing market awareness, customer engagement and sales by leveraging social media networks. In practical terms, social media marketing focuses on creating content that attracts engagement and encourages people to share your content with their social networks. When your business participates in social media networks, consumers