You know that you need a great website. Your staff, patients, and family all want your website to look unique but your website should be more than just pleasant esthetics. Your website is your prime piece of online property and chance to meet prospective patients and turn them into new ones. How do you create …
In the Digital Age, it’s easy to be confused by the ever growing array of digital marketing channels. With social media marketing, content marketing, online promotions, use of customer reviews for reputation building, email & text marketing, analytics, and more, many providers are overwhelmed with the selection. To exacerbate the situation, there is no shortage …
The Importance of Integrated Marketing for HealthCare Providers Read More »
If you are a doctor, dentist, or other healthcare professional, you have probably encountered patients who have visited your website before coming to you for a consultation. The numbers speak for themselves…87% of American adults use the Internet and about 72% have searched the Internet for health-related information. Your healthcare website is your most important …
Latest Trends in Medical, Dental and Healthcare Websites Read More »
For those of us that have been in practice for a while, we understand first-hand the pain of poor online reviews like Yelp, Google Reviews, or HealthGrades. When I speak with my friends, colleagues, and clients about their experience with negative reviews, not once have I had someone not admit fear or frustration from their …
Strategies to Respond to a Negative Online Review for Healthcare Providers Read More »
Halloween is almost upon us. Businesses all over the United States are coming up with marketing tips and tricks to make the most of this festival. If you are a doctor or dentist with a busy medical practice, you may not have thought about the unique and different ways you can market your practice during …
Halloween marketing tips and tricks for your medical practice Read More »
If you’re a doctor or dentist you may have wondered whether patient testimonials and online reviews are important to your practice. A recent poll showed that 92% of potential patients read online reviews of their healthcare provider prior to making an appointment and 67% state that they are influenced by these reviews. Clearly there are …
If you are a healthcare professional, you may not think adding a blog to your practice is a priority. You may also be a bit behind the curve when it comes to marketing your practice. Here I will explain why it is important to consider joining others across the digital world by adding Blog articles …
Even Healthcare Providers Should Add Blogs To Their Websites Read More »
If you’re a doctor, dentist, or other healthcare professional, you may believe that all you need are top-notch medical skills and solid academic credentials to popularize your practice. In fact, you may think that marketing your practice is unnecessary. However marketing your business and building your “brand” is essential to the success of your healthcare …
The importance of Content Marketing for growing your Healthcare Practice Read More »
We all know that change is both difficult and inevitable. So too is the change from conventional marketing like coupons in the mail or a large promotional listing in the yellow pages, to marketing in the digital age. So why is social media and content marketing important for your practice? In the Digital Age, this …
The need for social media and digital marketing in your healthcare practice Read More »
Social media marketing has become a necessity, not a luxury. Here are seven tips to cost-effectively increase your business promotional efforts through social media. 1. Use Social Media to Sell, Not Just to Advertise. Social media gives your sales team the ability to connect with customers alongside the customer acquisition and brand positioning phase of …
7 Social Media Marketing Tips for Small Business Owners Read More »
